n. the eerie, forlorn atmosphere of a place that’s usually bustling with people but is now abandoned and quiet—a school hallway in the evening, an unlit office on a weekend, vacant fairgrounds—an emotional afterimage that makes it seem not just empty but hyper-empty, with a total population in the negative, who are so conspicuously absent they glow like neon signs.
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Erik Greene
Associate Account Supervisor at Hanon McKendry
Director, Marketing and Special Projects at Logic Services LLC
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- Associate Account Supervisor at Hanon McKendryMarketing and Advertising | Greater Grand Rapids, Michigan Area, USSummary
Experience working in teams to develop and analyze digital strategy for a diverse range of clients in the energy, logistics, and entertainment industries. Passionate about new media and online advertising.
Heavily involved in branding, investor relations, and product marketing efforts in a startup environment with Green Diesel Inc. Responsible for managing growth and technology development within budget and time constraints.
Familiar with corporate account management through work with Allied Integrated Marketing on promotion and event coordination.
Developing skill set in logistics and supply chain consulting with Logic Services.
Have focused on social marketing in my graduate research and conducted primary research exploring the role of collaboration in online communication.
Educational work also includes guest lecturing and co-teaching roles in both the Brooks College and School of Communications at Grand Valley State University, on topics related to advertising, communications, and media.
Specialties: digital and social media advertising, small business, media scholarship
Experience- Apr 2013 - PresentAssociate Account Supervisor / Hanon McKendry
- Jun 2012 - PresentDirector of Marketing and Special Projects / Logic Services
Logic Services is a privately held logistics and supply chain consulting firm based in Grand Rapids. I am responsible for technology-related client counseling and implementation, as well as various marketing and business development projects.
- May 2008 - PresentStudio Representative / Allied Integrated Marketing
During the 08’ summer, assisted account publicists with promotional accounts for five major movie studios. Projects included planning and executing publicity events, creating media briefs and developing community relations. Currently, I coordinate movie screenings in Kalamazoo and Grand Rapids.
- 2011 - 2013Freelance / Self Employed
During graduate school, I worked on a number of projects with organizations interested in social media, digital advertising, and web design.
- Apr 2009 - Jan 2012Vice President / Green Diesel
Worked on on a variety of marketing, advertising, product development and fundraising solutions specific to the renewable energy industry. Managed internship program and developed a successful digital awareness campaign that drove private investment in years two and three.
- Aug 2006 - May 2011Game Operations Manager / Grand Valley State University
Operational management of Grand Valley NCAA sporting events. Responsible for operation, maintenance and repair of AV equipment and assisting with event setup and teardown.
- Sept 2009 - May 2010Director of Media / National Student Advertising Competition - Grand Valley State
I was the Director of Media Planning and Buying for the 2009 AAF National Student Advertising Competition at Grand Valley State. My major role was facilitator for the media team, which was responsible for budget, planning, and execution phases of the campaign. I also represented those interests on the management team, which was responsible for coordinating campaign strategy.
- Mar 2005 - Oct 2005Photo Editor / Faucett Photography
Responsible for processing and retouching photos, as well as general office duties.
Education-
2010 - 2012Grand Valley State UniversityMasters in Communications
Activities: Guest lecturer at the GVSU School of Communication and Brooks College for Interdisciplinary Studies/Frederik Meijer Honors College -
2006 - 2010Grand Valley State UniversityBachelors in Advertising
Activities: Advertising Club, Delta Sigma Phi Fraternity -
2008 - 2008Universitetet i Oslo (UiO)Norwegian Culture/Media Studies
Activities: Uglebo
Additional Information-
Websites:
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Honors:Eagle Scout- Troop 380 (Hartland, MI) Medal of Merit - Troop 380 (Hartland, MI)
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Interests:Media, technology, social networking, advertising, hiking/backpacking/camping, philosophy, music.
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Posts
Ghostly Reflections in the Pleiades
Credit: NASA/ESA and The Hubble Heritage Team STScI/AURA), George Herbig and Theodore Simon (University of Hawaii).
Jurgen Albrecht - Orte (2011) - Softly colored, minimalistic “light rooms” within rectangles cut into darkened gallery walls
Evolution skeptics argue that some biological structures, like the brain or the eye, are simply too complex for natural selection to explain. Biologists have proposed various ways that so-called ‘irreducibly complex’ structures could emerge incrementally over time, bit by bit. But a new study proposes an alternative route.
Instead of starting from simpler precursors and becoming more intricate, say authors Dan McShea and Wim Hordijk, some structures could have evolved from complex beginnings that gradually grew simpler — an idea they dub “complexity by subtraction.” Computer models and trends in skull evolution back them up, the researchers show in a study published this week in the journal Evolutionary Biology.
Some biological structures are too dizzyingly complex to have emerged stepwise by adding one part and then the next over time, intelligent design advocates say. Consider the human eye, or the cascade that causes blood to clot, or the flagellum, the tiny appendage that enables some bacteria to get around. Such all-or-none structures, the argument goes, need all their parts in order to function. Alter or take away any one piece, and the whole system stops working. In other words, what good is two thirds of an eye, or half of a flagellum?
Night Minutes (2010) | Jacob van Loon
These are so brilliant.
Modern science just doesn’t have enough monolithic machinery with elegant curves.
This may look like an old science fiction movie set, but this machine actually played a key role in multiple Nobel Prizes. Starting in 1960, Brookhaven Lab’s Cockroft-Walton Accelerator—essentially a multi-level voltage multiplier—provided the initial boost to protons before they raced on into the rings of our Alternating Gradient Synchrotron.
Frank Lloyd Wright’s Beth Sholom Synagogue - Elkins Park, Pennsylvania, 1954. Photo: j.reed
A complex system can, in principle, be observable – that is, the system’s complete internal state can be reconstructed from its outputs, which would ostensibly involve describing in complete quantitative detail all of its internal state variables at once. In an actual experiment, however, such measurement is typically beyond our reach, and so is limited to a smaller number of those variables. Referred to as sensors (or sensor nodes), these key variables can be used to make the complete system observable. Recently, scientists at Northeastern University and MIT devised a graphical approach that first derives the mathematical equations describing a complex system’s dynamics, and then determines the key sensors for that system. Moreover, when applying their approach to biochemical reaction systems, the researchers discovered that the derived sensors were both necessary and sufficient to describe the complete system. The scientists conclude that their findings allow a systematic exploration of many diverse natural, technological and socioeconomic systems. (via Through a sensor, clearly: Complex systems made observable)
My mom had to see what my sister’s life was like after she was gone, and we went to the bar — it was called The Flame — and it was where the hookers and the rough guys and the dope dealers hung out. And we went in there, and [my mom] had her raccoon coat on — as she always did when she went to rescue her kids it seemed, because we all messed up and she’d always come find us — and she wanted an Amaretto and coffee at this dump. Amaretto, much less coffee. So we all had whiskey, and a woman came over wanting to know what we were doing in there … but my mom said, ‘My daughter used to come here,’ and the woman asked, ‘Who’s your daughter?’ and my mom said, ‘Nicole,’ and that’s all you had to say in that place because we didn’t pay for a drink the rest of the night. Whatever you’re going to think about people like my sister — or your own relatives out there, you have them — wherever she went, her crowd had respect for her. There’s something dignified in every human being, and when people ask me why I write about the things I write about, that’s why: It’s because I come from that, and there is dignity in everybody.
Image by Reisons via Flickr Commons
The atom was our friend in the 1950’s because back then atoms were much larger and easier to keep track of…
How do jellyfish sting?
the science of cnidocytes and nematocysts
jellyfish don’t sting through electricity or by touch. Jellyfish sting through a special type of cell called a Cnidocyte, there are three types of cnidocytes currently known. Spirocysts which entangle their prey, Ptychocysts which build tubes for tube anemones and the most well known Nematocysts. Nematocysts consist of a toxic barb which is coiled on a thread inside the cindocyte, when triggered the barb is ejected almost instantly taking only 700 nanoseconds to fire and firing with a force of five million g’s. A cindoctye can only fire once, and must be replaced when fired a process that could take 2 days.
Good Deed of the Day: Help Geo-Reference the British Library’s Map Collection
The British Library needs your help.
It is in the process of turning its gargantuan collection of maps into a digital resource tied to Google Earth. This allows people to see ancient and modern maps at the same time, with a slider to fade between the centuries. It’s easy to compare a city to its younger self, or observe the geographic impact of dams, bulkheads, and embankments. You can spot the mistakes — or marvel at the accuracy — of mapmakers working in the pre-electric age.
But for this to happen, the Library needs people to set up control points linking old maps to satellite data. It’s simple: you find recognizable locations and join them. Then, the software uses your input to mesh the two maps. (You can learn about georeferencing and be assigned a random map here.)
Read more. [Images: The British Library]
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