Erik is a marketing manager, coordinator, strategist, and educator.
He holds an M.S. in Communications from Grand Valley State University, where he also taught as a consulting instructor. Currently, he is responsible for marketing efforts at National Bulk Equipment. Previously, he has led national print and digital programs for Valassis Communications, built brands at Hanon McKendry , and helped clients launch products, create websites, and develop strategy as a freelance project manager.
His experience ranges from biofuel startups to global CPGs and he has represented organizations at every stage in the project process. As a marketer, growing long term business through brand management, lead generation and content creation. As an account executive, marshaling the creative process into tactical execution. And as a project manger focused on process, production, and delivery.
He also likes coffee, bikes, climbing things, really good omelets, and creative approvals with fewer than three revisions.